How we select startups

1

From intro to investment committee


Initial Contact

primeCROWDs analysts will be the first ones to screen the incoming deal-flow. 


First Call

After the general fit with our general criteria has been checked and we are initially convinced by the documents provided (usually a pitchdeck/business & financial plan) we clarify the first questions in a call with the CEO.


Weekly Investment Committee

The IC assesses the presented factors relevant to the particular industry, stage, and overall situation of the company.

Startups that pass this stage get invited to a Challenger Call with our investment team.


Less than 30% of the applications get presented to the Investment Committee

2

First Due Diligence and Challenger Call


First Due Diligence

Using our proprietory scorecard we check and evaluate hundreds of parameters, ranging from simple KPIs to the competition and legal situation. 

This additionally allows us to crosscheck results with other startups in this stage. 


Challenger Call

After a sufficient scorecard result, the investment team, consisting of a deal captain, a member of the management, and an analyst will prepare for a call with the founding team. 

The goal is to verify or falsify the weak spots we spotted in our first due diligence and to see how the team handles critical questions. 


Second Investment Committee

In this IC we'll present the score of the challenger call and discuss potential scenarios. 


Only 6% of the companies make it past this point. 

3

With experts to a final decision


Expert Validation

Depending on how specific the solutions of the startup, we consult with experts from our network. We'll discuss mostly their take on the market and the technology. Sometimes, these early experts become the first investors in the round.  


Do you want to become an expert? We're looking forward to hearing from you


In-depth Due Diligence

At this stage, we dive deeper into the key areas needed to analyze, including business, financial, technical, legal, and HR. This usually consists of evaluating over 40 documents. 


After this step, we are left with the final 1-2% of startups. 

Next up is the preparation of the campaign itself.